Audience Design Engine

Gameplann draws from triggers such as location, status, behaviour, affinity, device and content to motivate customers with pin point relevancy – in real-time and in the context of their environment.

The Audience Design Engine (ADE) from Arqetype is a patent-pending behavioral marketing platform easily implemented via javascript, REST API, or our mobile SDK.

Gameplann is more than business intelligence – We mobilise real-time big data analysis to communicate pinpoint and personalised action triggers to your customer, prospect or employee.